Led product design, user experience, user research, and human-centered design for both commercial and federal organizations with a focus on initiatives for ecommerce, self-service and software design. Primary lead for SNAP Benefits initiative in states with underperforming digital experiences to craft a national standard aligned with 508 Compliance.
Member of the product leadership team guiding enterprise transformation, experience architecture (XA), service design and project execution through the implementation of a lean UX process to drive the product design strategy in support of an agile product management organization. Lead user research and usability testing by utilizing in-person labs, remote testing, user tracking, surveys, and contextual interviews. The Enterprise Product team supports all Agents in 18,000+ offices, Claims, CRM, Operations, B2B, Customer Technologies, and over 20 desktop and mobile applications used by 84,000+ associates. Through establishing a design system and code repository the team ensures consistency and drives team efficiency across numerous product teams and lines of business.
Product lead focused on complex experience design solutions for a wide variety of clients and products
across digital channels. Worked closely to achieve optimal results and best-in-class industry-leading
solutions. Led consumer brand digital strategy using analytics, personas and segmentation, data science and acquisition analysis. Worked directly in a client-facing role to craft UX approaches for native mobile experiences, digital products as well as traditional marketing campaign solutions and integrations. Clients include Teavana, Edleman, PGi, Safe-Guard Products International, Flexential and Nurun.